A global novel virus that keeps us contained in our homes is already reorienting our relationship to the outside world, and even to each other. The changes we expect to see in the coming months or years are unsettling. Will businesses and schools stay closed? Will touch become taboo? What will become of restaurants, concerts, festivals and events? What businesses will survive? What industries will be transformed, and what does recovery look like in this new world?
Are we headed for a Roaring 20’s for unique outside spaces? Audience Media Group, one of the largest entertainment and agritourism consulting and marketing agencies in the U.S. and Canada believes we are. The team at Audience provides consulting and marketing services for hundreds of outdoor events each year, across the U.S. and Canada. They have revolutionized how their clients approach the business of agritourism with creative strategies that increase traffic and the coveted “profitability per guest.”
Partner and Chief of Brand, Kyle Sherburne describes this moment of crisis as “an opportunity: with more sophisticated and flexible use of technology, less polarization, a revived appreciation for the outdoors, a return to rural, an appreciation of the origins of food, and life’s other simple pleasures. Sherburne sees outdoor venues, including natural spaces, adventure spaces, parks, and agritourism experiencing a renaissance and boom in this new future. It’s likely that Gen Z, M, and X will bounce back faster than Boomers, as the crisis begins to thaw. There will be bottled up demand and people will be looking to get outside and experience togetherness. While airline travel, more traditional theme parks, and urban venues could take years to recover, we believe that people will be turning in large numbers to fun, wide-open spaces where they can enjoy themselves, spend time together, and enjoy life’s best moments.”
Throughout 2020, Sherburne said the Audience team has been hard at work helping our clients navigate the crisis and adjust to the dynamic changes happening in our world. They have helped their clients put in place a proactive strategy to prepare and execute in what they believe will be a Roaring 20’s for many outdoor venues. Early results have been encouraging with strong interest and traffic for clients that are thriving in this “new normal” world, where people seek fun, safe, and open spaces to play.
Audience onboards a limited number of new agritourism clients each year, for more information visit their website at www.ataudience.com.